`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change MastersGareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.
Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.
- ISBN13 9781576750261
- Publish Date 16 September 1997 (first published 1 April 1993)
- Publish Status Transferred
- Out of Print 25 March 2021
- Publish Country US
- Imprint Berrett-Koehler
- Format Paperback
- Pages 384
- Language English