Social Economics: Market Behavior in a Social Environment

by Gary S Becker and Kevin Murphy

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Book cover for Social Economics

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Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditiond by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework. In this book, Gary Becker and Kevin Murphy provide such a framework by including the social environment along with standard goods and services in their utility functions. These extended utility functions provide a way of analyzing how changes in the social environment affect people's choices and behaviours. More important, they also provide a way of analyzing how the social environment itself is determined by the interactions of individuals.
Using this approach, the authors are able to explain many puzzling phenomena, including patterns of drug use, how love affects marriage patterns, neighbourhood segregation, the prices of fine art and other collectibles, the social side of trademarks, the rise and fall of facts and fashions, and the distribution of income and status.
  • ISBN10 0674003373
  • ISBN13 9780674003378
  • Publish Date 15 February 2001
  • Publish Status Out of Print
  • Out of Print 8 October 2008
  • Publish Country US
  • Imprint Harvard University Press
  • Format Hardcover
  • Pages 180
  • Language English