This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.
- ISBN13 9781841123691
- Publish Date 11 February 2002 (first published 10 January 2002)
- Publish Status Active
- Out of Print 20 December 2011
- Publish Country AU
- Publisher John Wiley & Sons Australia Ltd
- Imprint Titles Supplied by John Wiley & Sons Australia
- Format eBook
- Pages 118
- Language English
- URL http://wiley.com