Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
- ISBN10 1137401249
- ISBN13 9781137401243
- Publish Date 12 November 2013
- Publish Status Out of Stock
- Publish Country US
- Imprint Palgrave MacMillan
- Format eBook
- Pages 240
- Language English