Customer or "consumer" behaviour is an essential aspect of both marketing and industrial psychology courses - an aspect that needs to be looked at in terms of local contexts. "Customer Behaviour" has been specifically written to meet the needs of southern African universities, technikons and private colleges. While providing the student with a thorough theoretical grounding, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.
- ISBN10 0702158321
- ISBN13 9780702158322
- Publish Date 2 December 2002
- Publish Status Unknown
- Out of Print 22 October 2006
- Publish Country ZA
- Imprint Juta Academic
- Format Paperback
- Pages 326
- Language English