Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize

by David Arnold

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Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating...Read more
  • ISBN10 0132044668
  • ISBN13 9780132044660
  • Publish Date December 2004 (first published 20 November 2003)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format eBook
  • Pages 256
  • Language English