Every retailer knows that the key to their success is excellent customer service, but given the transient nature of sales staff this is sometimes hard to achieve. The book is divided into four sections: 1) The business: how to secure the belief and buy-in of the senior team/owner to commit to a sales and service culture. 2) The people: how to recruit, develop and reward frontline salespeople. 3) The environment: delivering the back-up required from those working behind the scenes. 4) The sale: how to make the most of every sales and service opportunity. This book shows readers how to embed a service culture that will make the most of every customer interaction to promote long-term business success.
- ISBN10 1852526718
- ISBN13 9781852526719
- Publish Date 24 January 2011
- Publish Status Out of Print
- Out of Print 8 March 2021
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 200
- Language English