Strategic Change in Colleges and Universities: Planning to Survive and Prosper

by Daniel James Rowley, Herman D. Lujan, and Michael G. Dolence

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This detailed guide outlines a strategic planning approach uniquelysuited to the academic environment and proven effective in numerousinstitutions around the country. The authors address the complexnature of stakeholders and conflicting purposes in an academicsetting. Their approach leads to?rather than starts from?theinstitutional mission statement, and includes realistic methods ofnegotiating the political barriers that often obstruct thedevelopment of a strategic plan and its implementation.

This informative book is particularly effective when used with thecompanion workbook Working Toward Strategic Change.
  • ISBN13 9780470616970
  • Publish Date 28 September 2009 (first published 10 February 1997)
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.