The role of financial public relations has been transformed during the last decade. Whereas initially the activities of public relations departments were viewed by senior management as peripheral to marketing and advertising, now a majority of British corporations include financial public relations in their corporate strategy, and the role of the public relations advisor has been elevated and placed alongside other vital boardroom personnel, such as brokers and lawyers. This introductory handbook, which examines the important role of public relations as a corporate management function, has been developed both to provide management with an appreciation of public relations and to alert potential recruits to the career opportunities offered by this field.
- ISBN10 1322465800
- ISBN13 9781322465807
- Publish Date 1 January 2014 (first published 17 July 1989)
- Publish Status Active
- Out of Print 17 June 2015
- Publish Country US
- Imprint Elsevier Science
- Format eBook
- Pages 193
- Language English