Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
- ISBN10 1281016276
- ISBN13 9781281016270
- Publish Date 1 January 2012 (first published 27 June 1905)
- Publish Status Active
- Out of Print 21 April 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 256
- Language English