American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design effective displays, and sell on the floor. 60-Day Examination: "Our exhibitors who have implemented Steve's formulas and utilized the information in this book have seen a tremendous improvement in their trade show results - in both quantity and quality." - Gayle Dunlap Manager, Exhibit Services Food Marketing Institute.
- ISBN10 0844223476
- ISBN13 9780844223476
- Publish Date 1 May 1999 (first published 1 January 1996)
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition 3rd Revised edition
- Format Hardcover
- Pages 192
- Language English