Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
- ISBN10 0333721780
- ISBN13 9780333721780
- Publish Date 2 February 1999
- Publish Status Active
- Out of Print 24 August 2016
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 240
- Language English