A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic area, and the ethics in practice cases have been replaced by ethical questions and exercises.
- ISBN10 0538878487
- ISBN13 9780538878487
- Publish Date 23 September 1997 (first published 17 November 1994)
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Paperback
- Pages 625
- Language English