This book provides readers with a comprehensive introduction to marketing. Features include an Integrated Teaching System; more emphasis on multicultural marketing, globalization, TQM, ethics, small business marketing; and critical thinking cases and experiential exercises.
- ISBN10 0538813687
- ISBN13 9780538813686
- Publish Date 31 December 1999 (first published 1 January 1992)
- Publish Status Out of Print
- Out of Print 16 July 1999
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 900
- Language English