Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation, should the worst happen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.
* Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective * Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation * Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia
- ISBN13 9781118779941
- Publish Date 26 March 2021 (first published 26 February 2013)
- Publish Status Active
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Format eBook (EPUB)
- Pages 208
- Language English
- URL http://wiley.com