This book should be of interest to degree and diploma students taking introductory courses in marketing.
- ISBN10 0538191104
- ISBN13 9780538191104
- Publish Date 31 December 1999 (first published 30 April 1981)
- Publish Status Out of Print
- Out of Print 3 November 2016
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 760
- Language English