How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

by Mark Payne

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The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
  • ISBN10 0804138745
  • ISBN13 9780804138741
  • Publish Date 7 October 2014
  • Publish Status Active
  • Publish Country US
  • Imprint Crown Business
  • Format eBook
  • Pages 304
  • Language English