Marketing Principles: A Broadened Concept of Marketing

by William G Nickels

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  • ISBN10 0135581141
  • ISBN13 9780135581148
  • Publish Date February 1982 (first published 1 January 1978)
  • Publish Status Out of Print
  • Out of Print 4 December 1992
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 648
  • Language English