This twenty-ninth edition of "Annual Editions: Marketing" provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials. "Using Annual Editions in the Classroom" is offered as a practical guide for instructors. "Annual Editions" titles are supported by a student website.
- ISBN10 0073369462
- ISBN13 9780073369464
- Publish Date 5 September 2007 (first published 1 October 2006)
- Publish Status Active
- Publish Country GB
- Imprint McGraw-Hill Higher Education
- Edition 30th edition
- Format Paperback
- Pages 224
- Language English