Simply Brilliant: The Competitive Advantage of Common Sense

by Fergus O'connell

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Shortlisted in the business book category of WHSmith's Book Awards 2002. "For a change this guide tears down management as a complex science, reducing it to life saving basics. This book does a good job - it may just help to simplify your working life." " Evening Standard, London" "Simply Brilliant "is brilliantly simple...offers salvation"Financial Times. Question: In keeping your in-tray to manageable proportions, which of the following is the best strategy? *Clear it every day. *Let it pile up - the important things will always float to the surface somehow. Once a month throw it all in the bin. *Go through it every day, deal only with those things that align with your priorities, once a month throw it all in the bin. *Go through it every day, deal only with those things that align with your priorities, once a week deal with all of the other stuff. So which option would you take? Life is complicated enough. Yet many people go out of their way to create hoops to jump through, wrestling with tough problems and calling on the latest management fad to find that elusive solution to a problem. But it doesn't have to be that way.
The best ideas aren't always complicated.The world is full of smart, experienced, skilled, brilliant people. However, many people - even smart ones - are lacking a set of essential skills that when pulled together can be termed "common sense". Simply Brilliant features a set of seven principles to make the bright better. Principles of common sense that can be adapted for attacking many of the problems that you encounter every day, be it in work or outside. Sometimes the smart need the simple to be truly brilliant
  • ISBN10 128207086X
  • ISBN13 9781282070868
  • Publish Date 18 September 2008 (first published 14 June 2001)
  • Publish Status Active
  • Out of Print 4 November 2014
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Language English