The Practice of Market and Social Research

by Yvonne McGivern

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Book cover for The Practice of Market and Social Research

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This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings.
  • ISBN10 1280601949
  • ISBN13 9781280601941
  • Publish Date 1 January 2006 (first published 6 November 2002)
  • Publish Status Active
  • Out of Print 27 May 2014
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Pages 574
  • Language English