Taken for Granted: The Remarkable Power of the Unremarkable (Princeton University Press (Wildguides))

by Eviatar Zerubavel

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How the words we use—and don't use—reinforce dominant cultural norms

Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking "women’s history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—and shape what we take for granted.

  • ISBN10 0691202435
  • ISBN13 9780691202433
  • Publish Date 10 March 2020 (first published 24 April 2018)
  • Publish Status Active
  • Publish Country US
  • Imprint Princeton University Press