Asking for trouble

by Jon Cohen

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Book cover for Asking for trouble

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Asking people what they think of your idea is easy.
The hard part is working out what to with the answer.
Drawing on an extraordinary array of entertaining and inspiring examples, Jon reveals why you can't trust what people say and explains why their opinions will often lead you astray.
This book will transform your ability to understand what people think of your ideas
It will enable you to develop more successful products, braver public policy and more creative marketing communications.
Asking For Trouble is a tale of three parts:
Part one introduces a framework designed to help you better interpret response.
Part two demonstrates how to get closer to the truth.
Part three is a guide to good asking.
Ultimately, reading this book will empower you to better balance your own instincts with other people's opinions and give you more confidence in yourself and the decisions you make.
If you've got a good idea and you want to know what people really think; this book is for you.
  • ISBN13 9781838119904
  • Publish Date 2 July 2021 (first published 12 May 2021)
  • Publish Status Cancelled
  • Publish Country GB
  • Imprint Wonder Wheel Publishing
  • Format Hardcover
  • Language English