A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- ISBN10 0709920261
- ISBN13 9780709920267
- Publish Date July 1983
- Publish Status Out of Print
- Out of Print 10 February 1994
- Publish Country GB
- Imprint Croom Helm
- Format Paperback
- Pages 224
- Language English