Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

by William O. Bearden and Richard G. Netemeyer

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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive′ - Journal of Marketing Research

This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field′s major publications, they have included only those measures of most use to researchers.

  • ISBN10 076191000X
  • ISBN13 9780761910008
  • Publish Date 29 December 1998 (first published 12 May 1993)
  • Publish Status Out of Print
  • Out of Print 27 January 2011
  • Publish Country US
  • Imprint SAGE Publications Inc
  • Format Hardcover
  • Pages 552
  • Language English