Public Relations for Your Business

by Frank Jefkins

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Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.
  • ISBN10 8179922723
  • ISBN13 9788179922729
  • Publish Date 30 April 2005 (first published June 1990)
  • Publish Status Active
  • Publish Country IN
  • Imprint Jaico Publishing House
  • Format Paperback
  • Pages 206
  • Language English