Marketing is the action or business of promoting and selling products or services, focusing on a product/service to the society's requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business. Questions given at the end of each case are intended to stimulate active discussion.
UNIQUE SELLING PROPOSITION (USP): Cases taken from real business world with detailed information encourage the reader to sift through the information tangles to arrive at meaningful solutions.
- ISBN13 9788120349964
- Publish Date 30 August 2014 (first published 1 December 2012)
- Publish Status Unknown
- Out of Print 30 June 2021
- Publish Country IN
- Imprint PHI Learning
- Edition 6th Revised edition
- Format Paperback
- Pages 416
- Language English