The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
- ISBN10 1401322816
- ISBN13 9781401322816
- Publish Date 15 September 2009
- Publish Status Active
- Publish Country US
- Imprint Hyperion
- Format Hardcover
- Pages 336
- Language English