Addressing questions of corporate strategy in tourism, this text guides the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. Examples and illustrative theories of corporate strategy are included.
- ISBN10 1861527527
- ISBN13 9781861527523
- Publish Date 12 December 1996
- Publish Status Out of Print
- Out of Print 22 December 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 225
- Language English