Selling: Principles and Practice (The McGraw-Hill series in marketing)

by Frederic A. Russell, Frank Herman Beach, Richard Hobart Buskirk, and Bruce D. Buskirk

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  • ISBN10 0070543658
  • ISBN13 9780070543652
  • Publish Date 1 December 1988 (first published July 1988)
  • Publish Status Out of Print
  • Out of Print 12 June 1992
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Edition 12th Revised edition
  • Format Hardcover
  • Pages 600
  • Language English