eBook Instant Access - for Advertising & IMC: Principles and Practice, Global Edition

by Sandra Moriarty, Nancy D Mitchell, and William D. Wells

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This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
  • ISBN10 1292019956
  • ISBN13 9781292019956
  • Publish Date 17 April 2015 (first published 14 June 2005)
  • Publish Status Active
  • Out of Print 19 May 2015
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 10th edition
  • Format eBook
  • Pages 674
  • Language English