How leaders can use the right story at the right time to inspire change and action
This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
- Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
- The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
- Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
- ISBN10 0470548673
- ISBN13 9780470548677
- Publish Date 5 April 2011 (first published 1 January 2005)
- Publish Status Active
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Edition Revised and Updated
- Format Hardcover
- Pages 368
- Language English