"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
- ISBN10 1440313288
- ISBN13 9781440313288
- Publish Date 10 March 2008 (first published 2 March 2008)
- Publish Status Out of Stock
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Books
- Format eBook
- Pages 288
- Language English