From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
- Blogs and blogging
- Pay-per-click advertising
- Search engine optimization
- E-mail offers
- E-newsletters
Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
- ISBN10 1440514119
- ISBN13 9781440514111
- Publish Date 18 June 2009 (first published 1 January 2006)
- Publish Status Active
- Publish Country US
- Imprint Adams Media Corporation
- Format eBook (EPUB)
- Pages 240
- Language English