Promotional Strategy: Managing the Marketing Communications Process (The Irwin series in marketing)

by James F. Engel, etc., Martin Warshaw, and Thomas Kinnear

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  • ISBN10 007114174X
  • ISBN13 9780071141741
  • Publish Date 1 May 1994 (first published 1 January 1987)
  • Publish Status Out of Print
  • Out of Print 1 September 2000
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Edition International 8 Revised ed
  • Format Paperback
  • Pages 639
  • Language English