Business Marketing: Connecting Strategy, Relationships, and Learning

by F.Robert Dwyer and John F Tanner

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
  • ISBN13 9780071244381
  • Publish Date 16 April 2005
  • Publish Status Out of Print
  • Out of Print 30 May 2009
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Edition 3rd edition
  • Format Paperback
  • Pages 736
  • Language English