Marketing Research: Measurement and Method

by Donald S. Tull and Del I. Hawkins

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  • ISBN10 0024218219
  • ISBN13 9780024218216
  • Publish Date 1 January 1990 (first published 1 January 1984)
  • Publish Status Out of Print
  • Out of Print 18 November 2014
  • Publish Country US
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Macmillan USA
  • Edition 5th edition
  • Format Hardcover
  • Pages 750
  • Language English