Multipack: Principles of Marketing with Brand Management

by Rik Riezebos, Philip R Kotler, and Gary Armstrong

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This great value multipack contains Kotler: Principles of Marketing 10e (ISBN: 0131212761) and Reizebos: Brand Management (ISBN 0273655051).
  • ISBN10 0582833116
  • ISBN13 9780582833111
  • Publish Date 11 December 2003
  • Publish Status Out of Print
  • Out of Print 13 January 2006
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 10th edition
  • Format Paperback
  • Language English