Rik Riezebos

5 books

Nov 23, 2011
Cover of Positioning the Brand

Positioning the Brand

Aug 3, 2006
Cover of Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.

Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.

Jul 22, 2004
Cover of Multipack: Marketing Management with Brand Management

Multipack: Marketing Management with Brand Management

Dec 11, 2003
Cover of Multipack: Principles of Marketing with Brand Management

Multipack: Principles of Marketing with Brand Management

Sep 9, 2002
Cover of Brand Management

Brand Management