Multipack: Principles of Marketing with Marketing Research

by David F Birks, Naresh K. Malhotra, Philip R Kotler, and Gary Armstrong

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This great value multipack contains Kotler: Principles of Marketing 10e (ISBN: 0131212761) and Malhotra: Marketing Research Euro (0273657445).
  • ISBN10 0582833086
  • ISBN13 9780582833081
  • Publish Date 2 October 2003
  • Publish Status Out of Print
  • Out of Print 13 January 2006
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 10th edition
  • Format Paperback
  • Language English