Corporate Renaissance: The Fine Art of Re-engineering

by Kelvin Cross, John Feather, and Richard Lynch

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This text argues that the re-engineering movement of today improves on the prevailing wisdom of traditional business models and is driven by expectations and a pursuit of excellence beyond the capabilities of current business theory and practice. After re-examination of customer needs, industry, markets and technology, business leaders must impart a clear vision and perspective on meeting needs in the market-place with new processes. This book is designed for executives and managers who need to redesign business systems and organizations that are fundamentally out of touch with market realities.
  • ISBN10 1557864713
  • ISBN13 9781557864710
  • Publish Date 1 March 1995
  • Publish Status Out of Print
  • Out of Print 21 March 2007
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Blackwell Publishers
  • Format Paperback
  • Pages 336
  • Language English