Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
- ISBN10 1292089954
- ISBN13 9781292089959
- Publish Date 2 May 2017 (first published 3 October 2008)
- Publish Status Active
- Out of Print 7 April 2023
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 3rd edition
- Format Paperback
- Pages 704
- Language English