Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.
- ISBN10 1888232005
- ISBN13 9781888232004
- Publish Date 25 January 1998
- Publish Status Unknown
- Publish Country GB
- Imprint Knowledge Exchange
- Format Hardcover
- Pages 221
- Language English