Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.
Among the new features and topics included in this edition are:
* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances
Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
- ISBN10 1322878633
- ISBN13 9781322878638
- Publish Date 1 January 2015 (first published 2 December 2002)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition Revised ed.
- Format eBook
- Pages 729
- Language English