Following the catastrophic events of September 11, 2001, Hurricane Katrina, corporate malfeasance, and the US and international financial crises, businesses and organizations have made crisis management and communication a priority. Some have learned the lessons of Exxon, Enron, World Com and Martha Stewart. Many have not. This book uses well known cases (Martha Stewart, Enron, etc) to illustrate failures in crisis communication, and provides a step-by-step guide for managers seeking to implement a crisis communication protocol.
- ISBN10 1606490508
- ISBN13 9781606490501
- Publish Date 30 September 2009
- Publish Status Unknown
- Out of Print 17 May 2010
- Publish Country US
- Imprint Business Expert Press
- Format Paperback
- Pages 100
- Language English