Public relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book, contributed to by many members of the City and Financial Group of the IPR and other specialists, aims to guide practising public relations executives, business managers and students who need to enlarge their knowledge of a specialist and fast-developing topic.
- ISBN10 1322465878
- ISBN13 9781322465876
- Publish Date 1 January 2014 (first published 23 August 1993)
- Publish Status Active
- Out of Print 17 June 2015
- Publish Country US
- Imprint Elsevier Science
- Format eBook
- Pages 201
- Language English