Marketing Essentials: Marketing Research Project Workbook

by Mcgraw-Hill Education

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Book cover for Marketing Essentials

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Considered the nation&’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
  • ISBN10 007868921X
  • ISBN13 9780078689215
  • Publish Date 9 May 2005 (first published 1 January 1997)
  • Publish Status Active
  • Publish Country US
  • Imprint McGraw-Hill/Glencoe
  • Format Paperback
  • Pages 170
  • Language English