A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
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Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
- ISBN10 0205066720
- ISBN13 9780205066728
- Publish Date 15 April 2013 (first published 6 July 2004)
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format Paperback
- Pages 288
- Language English