Strategic Marketing for Non-Profit Organizations

by Alan R. Andreasen and Philip T. Kotler

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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
  • ISBN10 013175372X
  • ISBN13 9780131753723
  • Publish Date 8 November 2007 (first published 9 January 1987)
  • Publish Status Active
  • Out of Print 16 September 2019
  • Publish Country US
  • Imprint Pearson
  • Edition 7th edition
  • Format Paperback
  • Pages 528
  • Language English