For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
- ISBN10 0131879324
- ISBN13 9780131879324
- Publish Date 8 May 2008
- Publish Status Active
- Out of Print 14 August 2024
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 424
- Language English